In recent months, major casinos on the Las Vegas Strip have begun a sweeping overhaul of their rewards programs, marking a significant shift in how gaming venues engage with their clientele. But this isnât just about earning more points from slot machinesâitâs a transformation that reaches deep into how loyalty is rewarded through curated experiences, personalization, and exclusive access.
Why now? The answer is simple: casinos are trying to attract (and retain) players who expect moreâthose looking for a personalized adventure, not just a lucky night.
The Venetian Resort: Goodbye âGrazie,â Hello Venetian Rewards
In March 2024, The Venetian Resort launched a brand-new loyalty program: Venetian Rewards. It officially replaced the old âGrazieâ program, and the change is more than cosmetic. Itâs a full rethinking of how players earn and use their rewards.
How does it work?
Venetian Rewards splits your points into two categories:
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Tier Points â which determine your membership level
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Rewards Points â which act as currency for redeeming perks
Hereâs a quick breakdown of how you earn:
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2 points for every $1 spent at the hotel, restaurants, spa, or retail outlets
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1 point for every $4 bet on traditional slot machines
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1 point for every $10 wagered on video poker
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Variable points on table games, depending on bet size and duration of play
The tier system runs from Jade up to Diamond, with escalating perksâfree suite upgrades, express check-in, personalized offers, and invitations to VIP events. Even your hotel purchases can earn you rewards, as long as you charge them to your room. Clever, right?
Resorts World Las Vegas: Genting Rewards Revamped
When Resorts World opened in 2021, it was all about next-generation luxury. However, its original Genting Rewards program didnât quite meet expectations. That changed in mid-2023 when the program was streamlined from six tiers down to four.
New status levels include:
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Royal (0â74,999 points)
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Prime (75,000â249,999)
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Monarch (250,000â999,999)
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Imperial (1,000,000+)
Members now enjoy everything from flight reimbursements (converted into free play), to exclusive hotel rates, app-based promos, and even annual dining credits.
One standout feature? Total app integration. From tracking your points to unlocking offers and booking experiences, itâs all mobile-firstâperfect for digital-savvy players who expect more than a players’ card and a smile.
Sahara Las Vegas: Infinity Rewards Gets a Boost
Sahara Las Vegas recently enhanced its Infinity Rewards program with a bold promise: up to 6x faster point accumulation every day.
And yesâitâs real. These multipliers apply to rotating slot machines, live tables, and even non-gaming amenities like the spa. Thereâs also a tier match program that lets you import your status from other casinos, luring loyalty away from competitors.
Top-tier benefits include:
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VIP parking
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Priority service lines
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Discounts on cabanas and daybeds at AZILO Ultra Pool
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Invitations to private events, exclusive tastings, and chef-hosted dinners
Compared to mega-resorts, Saharaâs approach feels more intimate, almost boutique in its appeal.
Fontainebleau Las Vegas: The Launch of Fontainebleau Rewards
A new player on the Strip (opened in 2023), Fontainebleau Las Vegas came prepared with a polished loyalty program: Fontainebleau Rewards.
The program includes four levels: Bleau, Silver, Gold, and Royal.
Earning structure:
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3 points per $1 spent in the casino
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5 points per $1 spent on hotel, dining, spa, or retail
New members are instantly gifted $15 in free slot play and $15 in dining credit, a clear incentive for quick sign-ups and immediate engagement.
Whatâs more, Fontainebleau offers status matchingâjust show your loyalty card from another casino and youâll be upgraded accordingly. Yep, youâre rewarded just for showing up.
Common (But Strategic) Trends
Across all these revamped rewards programs, a few themes clearly stand out:
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Non-gaming rewards are becoming just as important as gaming perks. Dining, wellness, and entertainment now drive loyalty too.
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Digitization is key. Whether itâs real-time tracking or redeeming points, everythingâs integrated into mobile apps.
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Personalized offers are the norm. Based on your spending behavior, casinos now tailor rewards specifically to your preferences.
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Aggressive tier matching tactics are being used to lure players from rival properties.
These shifts indicate a new phase in Las Vegas hospitalityâwhere data, experience, and loyalty intersect.
Final Thoughts
The latest changes to casino rewards programs on the Las Vegas Strip arenât just promotional updatesâtheyâre strategic tools designed to reshape customer loyalty in a highly competitive market. Itâs no longer just about betting bigâitâs about building a lifestyle.
From luxury suites to poolside cocktails, VIP concert invites to exclusive culinary tastings, todayâs rewards are as much about memory-making as money-making.
So if your next Vegas trip is on the horizon, donât leave your loyalty to chance. Sign up. Compare benefits. Play smart. And most importantlyâenjoy the ride.
